The clean label trend refers to the growing consumer demand for natural, minimally processed, and simple ingredients in food products. Nuts, seeds, and dry fruits are perceived as clean label snacks because they are minimally processed and do not contain any added preservatives or artificial ingredients. The popularity of nuts, seeds, and dry fruits as clean label snacks in India can be attributed to their health benefits, convenience, cultural significance, and alignment with the clean label trend.
Shalin Khanna, Co-founder and CMO ProV foods sheds light on how the clean label snacks industry is at an all time high and what is contributing to this high. - read all about it in this Times of India article